ANALYST, MARKETING

OVERVIEW

Marketing Analyst

The Marketing Analyst is a critical part of the marketing team and is responsible for supporting the team to generate leads and deliver audience to the events. Reporting to a Marketing Manager or Director, this team member will:

• Track expenses
• Update websites and graphics
• Measure marketing results
• Ensure partnership deliverables are met

The most successful candidates for this position will:

• Have a curiosity about digital marketing
• Be willing to invest time and dedication to learn
• Possess exceptional verbal and written communication skills that emanate poise and maturity
• Be able to balance a process-driven mindset with a creative intellect to drive innovation

RESPONSIBILITIES

Responsibilities:

• Contribute to the research, maintenance, and reporting of marketing data
• Submit email deployment forms and track email stats
• Maintain website information and update as needed, including improvements to user experience
• Update marketing collateral for sales (email, PDFs, exhibitor resource center on the website)
• Process brand invoices and update cost tracking documents
• Data entry for the growth and development of attendee prospect marketing lists
• Coordinate and execute partnership deliverables, managing timelines and workflow
• Manage graphics creation and lists for attendee and exhibitor co-marketing programs (Nvytes, Gleanin)
• Create graphics and resize logos/images for social media and retargeting campaigns
• Manage P Card expenses
• Manage and submit T&E expense reports for Marketing VPs

QUALIFICATIONS

Qualifications:

• 1–2 years' experience supporting a marketing team in a professional setting (internship experience counts), open for Fresh Graduates
• Exposure to website management and graphic design/editing; HTML experience
• Ability to proactively ask the right questions and identify resources to learn new topics and technologies quickly
• Creative problem-solver with the ability to effectively prioritize and stay organized with multiple tasks
• Ability to effectively use MS Outlook, Word, and Excel to maintain, communicate, and present information