ANALYST, MARKETING

OVERVIEW

Marketing Analyst

The Marketing Administrator is a critical part of the marketing team and is responsible
for supporting the team to generate leads and deliver audience to the events. Reporting
to a Marketing Manager or Director, this team member will track expenses; update
websites and graphics; measure marketing results and ensure partnership deliverables
are met.

The most successful candidates for this position will have a curiosity about digital
marketing, be willing to invest time and dedication to learn, and possess exceptional`
verbal and written communication skills that emanate poise and maturity. In addition,
the best candidates will be able to balance a process-driven mindset that
supports exceptional attention to detail with a creative intellect to drive continued
innovation in our approach.

RESPONSIBILITIES

Responsibilities:

• Contribute to the research, maintenance, and reporting of marketing data
• Submit email deployment forms and track email stats
• Maintain website information and update as needed including improvements to
  user experience
• Update marketing collateral for sales, including email, PDFs, exhibitor resource
  center on the website
• Process brand invoices and update cost tracking documents
• Data entry for the growth and development of attendee prospect marketing lists
• Coordinate and execute partnership deliverables, managing timelines and
  workflow
• Manage graphics creation and lists for attendee and exhibitor co-marketing
  programs (Nvytes, Gleanin)
• Create graphics and re-size logos and images for social media and retargeting
  campaigns
• Manage P Card expenses
• Manage and submit T&E expense reports for Marketing VP’s

QUALIFICATIONS

Qualifications:

• 1-2 years' experience supporting a marketing team in a professional setting
  (internship experience counts)
• Exposure to website management and graphic design/editing; HTML experience
• Ability to proactively ask the right questions and identify resources to learn new
  topics and technologies quickly
• Creative problem-solver with the ability to effectively prioritize and stay organized
  with multiple tasks
• Ability to effectively use MS Outlook, Word, and Excel to maintain, communicate,
  and present information